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Friday, 27 July 2012 18:11

Tech: An Open Letter to Apple's CEO Tim Cook

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Mr. Tim Cook, I need you to do me a solid. From one man to a super CEO, I need you to pick up the phone and call NFL Commissioner Roger Goodell. It's football season again! I’m excited! All the way up to the point where I realize I can’t watch my favorite football team and games whenever and however I want. I don’t understand it. MLB got it right and even dumb ass David Stern got it right in the NBA, but the National Football League can’t seem to do it. [See & Read More]

I’ll let the idiots talk about all the political barriers and reasons why this can’t happen but I want is ALL NFL GAMES without having to deal with the crappy, ugly, outdated, stupid technology called a "dish". And don’t even get me started on the half-ass option from Sony through Playstation that still doesn’t give you games on three nights of the week. Oh yeah, I hate Comcast even if you call it Xfinity. I have their internet (Monopoly) but not their cable  I’m a cord cutter. So now you know my problem. You are the solution. Pick up the phone give Roger a call and say something like this:

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"Roger my friend! Wassup with you? How you been? The NFL is killing it! Can you guys kill it anymore? Don’t be alarmed, there are a couple of dump trucks pulling up to your office right now. They are filled with cash. It’s the down payment I’m going to make to you for bringing all NFL games to the Apple TV, iPhone and iPad. Also I’m getting ready to drop this new TV next year and it’s going to be a SMASH! And if there is any doubt that it won’t be a hit I’m going to throw in all NFL games for a year with the purchase and they can pay you every year after that. 

Also I know you have been trying to break into the international market. Rog I got you!

Don’t you wanna pull your foot off David Stern’s neck a little bit and swoop down and smash him flat for good? I can break you into China easy! Not to mention everywhere else I sell Apple products. I see ya’ll been using the iPad’s on the sidelines. I’ll even throw in a handful of Apple engineers to make you a customizable internal NFL app that each of your teams can use.

Do me a favor and send one of your assistance down to drive the dump trucks and we will talk about details later. Thanks for your time I know you are a busy man with all those fines and suspensions you’re handing out! See you soon. Peace!"

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See at Apple you guys have a boat load of cash ($76 billion). Dropping a billion or two today to make another 10 billion in 2013 and subsequent years makes sense to me. I’m ok at math but bad at economy, but I think for a billion dollars or so Roger Goodell would make the sensible decision. And it is a win, win, win for all parties.

Everybody already wants an Apple Television (Apple TV meh), but with the NFL it is a no brainer. And Apple’s primary TV audience, NFL obsessed men, Spend Cash. Lots of cash! Without even thinking about it. The NFL wins because now they have a billion dollars. And finally I win, the customer! I get all NFL games all the time for a nice yearly fee of $350 dollars (slightly obscene but I’m willing to pay).

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As an encore get a “cable company” created. Not in a traditional sense, but in a Silicon Valley type of way. This “cable company” can operate only at 1 Infinite Loop or only in Cupertino I don’t care. They will offer traditional cable services there with multiple cable bundles like all cable companies do. Classic business model with one exception; amongst the packages the “cable company” offers, one is a package that only has channels with apps that need logins (ESPN, HBO, etc.). 

The “cable company” will sell this package to anyone in the US who wants it and they have an app.

This is not Apple’s core competency so convince some young entrepreneur to do the dirty work. Call up Peter Thiel and tell him to get one of those young guns he convinced to bypass college to go after it. Theil can seed it and you can promise marketing favor.  I’d tell you to do it in secrecy except Glenn Britt of Time Warner Cable is unfamiliar with what AirPlay even is.

Boom! I get NFL and you just helped a nation who loves the content we get but hates the overlord who pipes it to us only in bundles (who the hell needs a landline anymore anyways? besides my grandma). You will be forever respected and revered for it.  

Thanks! [Bro Pound] "You da man!"

FYI - I’ll take some seed money for The Blueprint Magazine also!

[via @LionelB - Avid NFL Fan, Apple Fanboy & CEO]

Read 990 times Last modified on Sunday, 29 July 2012 16:42
Lionel

from Indiana, live in Detroit - loves technology, politics and wellness. email me at: lb@theblueprintmagazine.com

Website: theblueprintmagazine.com

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