For Kanye West, presentation is everything and on Friday night, rap's reigning mad scientist conjured up a revolutionary way to premiere his New Slaves music video. Instead of YouTube or MTV, Yeezy projected his latest clip on the sides of buildings in 66 locations around the world, giving fans little forewarning before the first premiere. He posted the viewing times and locations on his KanyeWest.com site and about 100 fans answered the call and gathered on the corner of 14th Street and 10th Avenue in New York City's Meatpacking District as many as 30 minutes before the scheduled 11:45pm showing. [See More]

Hypebeast Eats takes us to the city of New York for a simple yet delectable dish — the Classic Beef Meatball Hero Sandwich by the one and only Meatball Shop NYC. Joined by Daniel Holzman and Michael Chernow, the two high school friends explain how they set out to differentiate themselves from the sea of pizza, shawarma and burger joints in the bustling city. What started out as the two selling meatballs from a building’s side window has now spawned four restaurants (soon to be five), which roughly amounts to 6,000 meatballs on the daily. Be warned though, this video is best not viewed on an empty stomach. Enjoy.

Sometimes it feels like there’s pretty ridiculous build-ups to music videos, but it’s 2013, and video trailers are a thing. Giving us sneak peeks today are Fabolous and Chris Brown for their Ready video, which boasts cameos from Kevin Hart and model Jessica White. Wanting to take his video to the next level, Fab shot his video at various locations, including Malibu, the Dominican Republic, and Fab's hometown of New York City. Enjoy.

Today Supreme released yet another collaborative item from its Spring/Summer 2013 Collection. After last season, the New York brand teamed up once again with American sportswear brand Champion. They chose a classic satin bomber silhouette and present it in 4 colorways, with the Champion logo being featured on the chest and Supreme being written in large letters across the back.  Priced at $148 USD, the jacket is now available in the brand’s online store. [See More]

A month ago, The Strokes unveiled their first official single from their forthcoming album, Comedown Machine, "All The Time." Today, the New York rock collective unleashes the official visual companion to the masses. The clip follows the iconic band doing what they do best, demonstrating their undeniable stage energy much to the delight of the attending audience. In addition, the clip carries more on tour-footage which offers a more personal look at The Strokes. Comedown Machine arrives March 22nd. Enjoy.

On the debut episode of Life + Times The Genesis Web Series, Bronx native French Montana brings the cameras through his hold stomping grounds as he talks about what made him want to get out the streets for good. After discussing about his lonely childhood with his single mother and younger brother, Frenchy takes us to the place where he was shot in the head and nearly lost his life. He reveals that it’s the first time he’s been back since the incident took place years ago. Enjoy.

At the recent unveiling of the new PS4, due out for a fall release this year, attendees to the event held in New York were kept in the dark with respects to the console itself, but were treated to a preview of the controller for the new console. Sony has recently released official images for the Dualshock 4 controller and just as the console hopes to be the next evolutionary leap for the gaming franchise, so too does the accompanying controller. [See & Read More]

Outasight might’ve come up a bit over the past year or two, but the blue-collar spirit is alive and well in the video for his cheers-inducing I’ll Drink To That. Taking the chivalrous theme from his Nights Like These single and visually giving it life, this video does a nice job bringing the most out of OU’s crossover-ready hit and setting it up to make even more money on the commercial circuit. Enjoy.

New York-based Dopest adds a new, all-exotic offering to its already impressive and diverse collection of headwear – with notable contributions in the past including the Script Snapback and Fitted. Manufactured in the USA, the Dopest Brand Safari Snapback features 3D tonal embroidery on the front panel, leopard (alligator, snakeskin) skin brim – with notable “dopest” shout-out underneath like we’ve seen on previous models. The Dopest Safari Snapback is available online for $29 USD. [See More]

While Chicago's 500 homicides in 2012 are a drop off from previous years, the figure is still startling and unfortunate. Eight days into 2013, things are not looking much brighter for the windy city, as NBC Chicago has reported that 13 homicides were reported in the first six days of the new year. Should that pace sustain for the remainder of the year, the city would have its highest murder total since 1997. [Read More]