Sean “Diddy” Combs has successfully transferred his hustle in music to his newest ventures in entrepreneurship. Today, CIROC and Casio’s G-Shock have announced that they will be collaborating on a Breathalyzer Watch. CIROC and Diddy have always been advocates for responsible drinking – hence, the side of the transparent watch will feature a built-in breathalyzer that shows your blood alcohol content on the watch’s face. The watch is set to be featured in three colors – all of which resemble CIROC’s signature color gradient found across its bottles. With brash CIROC branding on the watch mixed with the functionality of a breathlyzer, the collaborative watch will surely be a conversation starter next time you’re out on the town. The CIROC x G-Shock Breathalyzer Watch will be available at select G-Shock retailers starting August 2nd.

Conceptually driven towards durability and functionality, Casio G-Shock has worked on evolving and perfecting those aspects since its inception into the watch world back in 1983. To celebrate its 30th anniversary, the brand releases the DW-6930BS-8JR — a rendition of the DW-6900 — that was designed to epitomize the pursuit of toughness. Cast in classic silver metallic paint, the DW-6930BS-8JR uses inverted liquid crystal with a blackened dial to enhance visibility on the face. Other notable specifications include G-Shock’s Shock Structure, 20 BAR water resistance, battery life of around 2 years and all your expected digital functions. The watch also sports a special 30th anniversary logo on the back cover, as well as three marks for additional commemoration and the signature G-Shock seal placed in front. The G-Shock DW-6930BS-8JR can be purchased for ￥15,000 JPY (approximately $150 USD).

Renowned for its expansive range of toting goods that reaches all styles be it the pragmatic or opulent, master-piece aligns with fellow Japanese conglomerate Casio to release the limited edition G-Shock GD100MS. This time around the luggage purveyor decides to rework the electronic manufacturer’s military styled, hence the ‘MS’ stamp, GD100 with an olive resin band, black display and yellow complementing accents. With regards to the watches physical as well as technical makeup, it features everything the base model GD100 would, including: a 200m water- and shock-resistant build; Super Illuminator LED blacklight; Flash Alert; countdown timer; full auto calendar per-programmed until the year 2099; stopwatch; and an approximate battery life of 7 years. The collaborative GD100MS wrist watch will be available April 20th at select retailers worldwide.

KOMONO timepieces are undeniably recognizable. The most obvious signpost for the label’s branding is of course its heavy reliance upon bold, all-over print designs. And yet, delving deeper then simply emblazoning each watch with overused motifs, the label stands strong by constantly churning out original and innovative patterns. The latest installment for the label’s MAGNUS PRINT SERIES and WIZARD PRINT SERIES arrive in the form of a new Spring/Summer 2013 range of timepieces. A selection from KOMONO’s 2013 spring/summer collection is now available in their online store here.

When it comes to precision nothing beats a sharpshooter — at least according to the watchmakers at Nixon. In matte black and night-vision yellow, the label’s upcoming The Sniper collection consists of three watches — The Corporal, Steelcat and Magnacon SS — along with a blacked-out Waterlock Backpack, trucker hat and belt. Each of the timepieces features “merciless attention to detail” while high-caliber engineering and stealthy aesthetics make for a mix of modern technology and timeless style. Look for Nixon’s “The Sniper” collection to release soon at select stockists including Nixon.

Smart watches have typically been the domain of geeky-looking wrist adornments that make their intelligence readily known. Until now. The Casio G-Shock Bluetooth Watch ($180) hooks up with your iPhone using Bluetooth 4.0 while retaining the classic G-Shock profile. Thanks to the connection, you'll get incoming call and email alerts right on your wrist, as well as automatic time setting, an alarm when your phone drifts too far from your watch, and even a feature that can sound an alert when it's time to find your trusty pocket computer. Available in four fashionable colorways.

If you know anything about Ben Baller, you know he typically works with high-dollar jewelry. Well, he decided to hook up with our good friends at Neff to bring the people a more affordable timepiece. Unfortunately there’s no diamonds or anything, but you can snag the watch for just $35. Check the super cool visuals above and purchase your watch today. Enjoy.

Adding a touch of taste and elegance to the realm of wristwear, famed designer Richard Mille has completed his most recent watch to date. Titled the RM036 Tourbillon G-Sensor Limited Edition Jean Todt, the watch features a thick 16.15mm tonneau-shaped case, time crafted from lightweight titanium. With a free spung variable intertia balance for the tourbillon, the watch manages to maintain accuracy after suffering shocks while the barrel of the watch features a progressive recoil. Most notably however, is the G-Force recorder of the RM036 featuring a scale graded from green to red. Set to release in a small quantity of only 15 pieces, be on the look out for pricing and availability of the RM036 in early January.

Jay-Z’s lifestyle website Life & Times put together a video feature for Swiss watch company Hublot that highlights their dedication to craftsmanship and luxury timepieces. To hear Jean-Claude Biver, Chairman of Hublot, describe their watches is reason alone to watch this video brief. Enjoy.

Unlike more nuanced timepieces we’ve seen from Nixon in the past, the Fall/Winter 2012 Neon Yellow collection is a bold representation of several updated silhouettes. Comprised of four watches – both digital and traditional – The Time Teller P, The Quad, The Small Lodown, and The Supertide are each presented in an eye-catching colorway that is reminiscent of ’80s and ’90s flare – but with more nuanced faces that fit with current trends. Expect to see the “Neon Yellow” collection at select Nixon stockists in the very near future.