Aimed at the surfer looking to leverage technology to assist in navigating the gnarliest waves, Casio presents the G-Shock G-Lide GWX-8900B-7DR ($99) with a tide/moon graph display. Going a step further from its predecessors, this display features tidal movements for the top 100 surf locations around the world, with an additional 49 unused slots available for the user to affix their favorite destinations. Furthermore, this G-Lide offers a shockproof and 200m water-resistant casing, solar-powered battery, full auto super Illuminator LED, and the usual G-Shock workings. Available in all black or black and white, this cutting edge timepiece will release this August at select stockists.

Known as a luxury brand that likes to let their goods speak for themselves, Rolex unveils a collection video that does just that. Showcasing models that include the Datejust II, Day-Date, Yacht-Master II and Cosmograph Daytona, closeup imagery reveals stunning silver and gold pieces with immaculate styling. In its constant quest for excellence, Rolex combines tradition and creativity with technical innovation and design. Enjoy.

Originally rooted in the watch industry, Nixon has since managed to grow its brand name to encompass all facets of lifestyle and fashion goods. Yet throughout its growth, a large focus for the brand has always been placed on its timepiece segment. For Spring/Summer 2012, Nixon introduces a trio of understated watches that arrive aptly branded as the All Black Nylon collection. As the moniker implies, each watch boasts a pitch black nylon strap that coincides with the monochromatic face. Making use of the models, The Sentry, The 51-30 Tide and The Axe, each watch’s nylon strap and durable case build make them functional, rugged and street ready. Availability is now offered directly through the Nixon online store as well as other select stockists.

Time can be a nemesis, even occasionally for those who spend their professional lives mastering it. Swiss watchmaker Parmigiani Fleurier, for instance, recently discovered that time was not on its side when Bugatti Automobiles asked the company to create a special watch to commemorate the unveiling of its latest offering, the Veyron 16.4 Super Sport. "We had less than 12 months to produce a new watch," says Parmigiani CEO Jean-Marc Jacot. "Anyone in the industry will tell you that that is an impossible deadline." [See & Read More]

52 years after a Rolex watch accompanied the Trieste on its historic descent to 10,916 metres (35,800 feet) in the Mariana trench, National Geographic explorer-in-residence James Cameron, on board the DEEPSEA CHALLENGER, prepares to go even deeper. This time again, a Rolex watch, the Deepsea Challenge, is part of the expedition. Gain a unique insight into the skill and unequalled know-how that went into making this experimental watch. Discover more about DEEPSEA CHALLENGE here. Enjoy.