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  • TV/FILMS: For Emma Watson and her costars, life in Beverly Hills is nothing short of glamorous. In a newly released poster for The Bling Ring, the former Harry Potter star and her friends enjoy... CLICK TO READ MORE
  • STYLE: Nudie Jeans continues on a path of establishing itself as a major denim player through a new release that pairs organic Pima cotton with traditional Japanese shuttle looms and Italian manufacturing. While environmental footprint wasn’t at the top... CLICK TO READ MORE
  • STYLE: LRG released its video lookbook today to coincide with the recent release of its Summer 2013 collection, entitled “Children of Vision.” The brand chose the high desert of Southern California... CLICK TO READ MORE
  • STYLE: Adopted long ago as the post-modern signature of New York City, Milton Glaser’s iconic 1977 pop-art I Love NY logo is set to make its way to two of Vans‘ most beloved footwear silhouettes... CLICK TO READ MORE
  • RIDES: This isn't your normal mid-model refresh. The 2014 Porsche 911 Turbo ($148,000 and up) is an all-new model, and as such, it's packing some new goodies. Features like a new all-wheel-drive system, active... CLICK TO READ MORE
  • STYLE: As any sneakerhead worth his weight in kicks will attest, maintaining one’s footwear is an ongoing — and sometimes tedious — task. Fortunately for the collector, Jason Markk provides one-stop solutions for today’s consumer with a range of premium goods... CLICK TO READ MORE
  • VIDEOS: Nicki Minaj may be slowing down on the pink wigs, but the hue is clearly still her favorite color. The YMCMB rapper announced today that she has partnered with Beats By Dre for a special edition... CLICK TO READ MORE
  • STYLE: Fusing casual British Trad style with contemporary streetwear aesthetics, English label The Duffer of St. George presents a look at its range of backpacks for Spring/Summer 2013... CLICK TO READ MORE

Blueprint TV

Tuesday, 28 August 2012 12:20

Runners: Icebug Spirit OLX Shoes

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For those of you that haven’t been living under a rock… you might be aware that Crossfit is the newest and most advertised sport, even though it’s been around since the early ’70s. So it’s to no surprise that Swedish footwear company ICEBUG, who for some time now, has offered the Off Trail Collecton – a collection well-received by Crossfitters. The latest addition to the collection is the Icebug Spirit OLX, a lightweight running shoe marketed towards Crossfit followers. [See & Read More]

Published in Fashion
Wednesday, 24 August 2011 19:32

Video: adidas adipure Trainer

For many years, Vibram’s aquatic shoe has reached outside the confines of outdoor sports to become a perennial favorite for minimalist runners and gym enthusiasts alike. With several patents under their belt (which has seen them go on the offensive against FILA’s own “toe shoe” rendition), adidas offers yet alternative with their adipure Trainer. [Read More]

Published in Videos
Thursday, 07 April 2011 18:59

Wellness: Black Girls Don’t Run?

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As a black woman, I have always had a particularly weird relationship with working out. Like many African-Americans, I grew up in a household and culture where “fat” was not particularly met with the same scorn and sexual undesirability that other races of people might face in mainstream American culture. Conversely, my inherited, beautiful curves come with setbacks that include, and aren’t limited to, heart disease, cancer, stroke and premature death. [Read More]

Published in News