Harlem Shake overkill? Probably, but don’t tell that to the Miami Heat. Earlier tonight, Lebron James unveiled his team’s remix video for Bauuer’s number 1 hit. Shoot, even Diddy said he supports the new dance craze, so before you start complaining about being sick of this, insert your own Bosh & Lebron jokes here. Then, press play and laugh with us. Enjoy.

Although Nelly found himself in just a little trouble earlier in the week, that did not stop him from making the love of his life’s birthday a very special one.  Last week, he surprised Ashanti with a birthday bash attended by her close family and friends as well as Hip Hop couple TI & Tiny. Prior to birthday dinner at STK, the festivities began at Club Reign in Atlanta where Ashanti performed on Friday night. [See More]

Cassie Ventura works out in a bikini and stilettos for the newest issue of GQ Magazine. I guess all props outside of GQ go to Diddy on this one. This issue is on newsstands, online and everywhere else now. The smokin' hot R&B singer is about to make amends for Step Up 2 with her first album since 2006. Damn, but it's good to have all that, um, talent back. “It’s been too long, I know, but I got to start over and over again,” the 26-year-old singer tells the magazine. “It would be awesome to stay popular, but if I was only an underground artist, I would be okay with that.” Enjoy.

I’m not sure why, but I’ve been enjoying these videos that Diddy has been dropping recently. This most recent video features him taking over the nightclub Monaco. Cameo appearance from Bono, at least it looks like Bono. Enjoy.

If you've never heard of Miami-based nightlife promotional team Headliner Marketing Group please crawl from up under your rock and join civilization. This savvy group of individuals has been raising the bar for luxurious nightlife events in South Florida for over 10 years strong. Their client list includes A-Listers like Diddy, Jay-Z, Usher, Mariah Carey and more. Checkout their new promo reel featuring CEO/President Michael Gardner, directed by Darryl Omar above; visit their website for the latest event news and updates. Enjoy.

Diddy’s new short film takes us for a ride with him at Paris Fashion Week. Here’s the trailer for the Julien Bachlet directed film. Enjoy.

Bad Boy Records sex-kitten Cassie has downplayed her relationship with label CEO P. Diddy in a new interview.The 25-year-old has long been rumoured to be in a sexual relationship with Diddy, with a string of leaked pictures and gossip apparently backing up claims. However, in an interview with UK DJ Tim Westwood, the Me & U star tried to play it cool, saying: "I choose to say that I don’t talk about my personal life, but he is one of my very good friends." [Read More]

Follow Diddy as he embarks on the craziest 48 hours of his life, from New York to Los Angeles. Private jet riding, stage crashing, party hosting, this is the life of Sean Combs. He also takes us behind-the-scenes into the rehearsal of the All-Star Weekend slam dunk competition and the Academy Awards. Enjoy.

Bad Boy's Brooklyn signee Red Cafe continues pushing his latest singles, as he preps the release of his long awaited debut album, ShakeDown, set to drop later this year. For his latest music video, the rapper drops the remix to his hit single, Let Is Go enlisting some of the streets hottest rappers -- including 2 Chainz, and Bad Boy labelmates, French Montana and Diddy.

In the clip, Red Cafe and company occupy the streets with all the goons, backed by dirt bikes and flames, as they spit verses about their flashy lifestyles over the bass-heavy production. From the money to the whips to the night club... they let it go. Enjoy.

Sean “Diddy” Combs attended the Givenchy Fall/Winter 2012-2013 fashion show held at the Musee Rodin for Paris Fashion Week. He rocked a long black coat with leather stripe detailing at the breast pocket and a black leather star embellished button down shirt from the Givenchy Menswear Fall/Winter 2012 Collection which he wore with black pants and shoes. What do you think of his look? [See More]