France’s Diptyque introduces a brand new design for housing its long range of fragrances. Designed in collaboration with R’Pure Studio, the diffuser comes in the shape of a unique hourglass enclosure deemed LE SABLIER and works by inverting the glass so that the stored fragrance is able to pass through the joining core and escape through the circled openings in the center. What does not get absorbed by the special core is simply gravity-fed back into the resting chamber — only to be turned over again as the scent fades out. Coming pre-filled with the brand’s “34 Boulevard Saint Germain” scent, the diffuser is set to release on September 12th for a price of ¥15,750 JPY (approximately $200 USD).

Brooklyn is a legendary city within a city, home to a century or more of strivers, dreamers, and Nobel laureates, is reinventing itself, neighborhood by neighborhood, as an edgy metropolis. Brooklyn Cologne by Bond No. 9 ($220 for 100ml, $145 for 50ml) the scent is romantic, sexy, and distinctive—built in a very contemporary way to display its entire composition, rather than individual notes. For those who want us to name names, it’s officially a woody, spicy-filled oriental that mingles cardamom, geranium leaves, and cedarwood while grapefruit and juniper leaves accelerate the scent, and South American guaiacwood and leather bring a tender, beckoning touch. Purchase your bottle today.

Tom Ford is returning to the men’s fragrance world with a second signature scent – Noir – which will be released in October. With $200 Million USD of sales already under his belt for previously released products for both men and women, the latest is a masculine scent with an oriental twist – with notes of black pepper, nutmeg, bergamot, patchouli and vetiver oil. Noir will retail online in October for £60 GBP (approximately $94 USD).

We put a lot of emphasis on dressing good and looking your best, but another important aspect that most guys overlook is smelling good. Believe it or not, humans still use scent glands to seek out mates, so if you want to attract the best, you have to smell your best.

From the classics you should know about, to the new crop that we are putting you up on, we chose 6 Scents that drive women crazy with help from Barney A. Bishop of Fragrant Moments. [See & Read More]