In anticipation of 2013′s Easter Sunday on March 31, Nike Basketball has unveiled its collection of Easter-inspired footwear for flagship athletes LeBron James, Kobe Bryant and Kevin Durant. Opting for pastel colorways and taking cues from the Easter tradition of dyeing and decorating eggs, the collection marks the debut of King James’s new LeBron X Low – a low-top iteration of the reigning MVP’s 10th anniversary signature complete with a Hyperfuse upper, exposed Dynamic Flywire, a 360 Max Air unit, and included here in a predominately mint green makeup. [See & Read More]

Did you miss the 2013 NBA All-Star Game? If so, here's what you missed: A whole lot of wide-open, uncontested slam dunks. But, not to worry. If you missed it, you only need 95 seconds to catch up with the rest of the world. Watch this, and you'll be fine. Enjoy.

Nike Basketball is embarking on an extraterrestrial mission for the forthcoming All-Star Game festivities in Houston. The mission control center in Texas, widely know by its radio call sign Houston, provides the creative inspiration for a special collection of shoes for of-this-world basketball anomaly’s LeBron James, Kobe Bryant and Kevin Durant. Technical aspects of the LeBron X include full-length visible Nike Zoom cushioning, dynamic Flywire technology and Hyperfuse construction. The Kobe 8 System features Nike Zoom in the midsole insert, an engineered mesh upper and tactile traction. [See & Read More]

Following his fifth season in the league which saw him win his third straight scoring title, first All-Star Game MVP and inaugural trip to the Finals, Kevin Durant looks to make his sixth season the most successful one yet. To do so however KD will need a strong supportive cast, a Lakers downfall, and an inventive shoe that’ll aid him along the way. The Nike Zoom KD V is now available on NIKEiD and launches this Saturday, December 8th in an OKC colorway. Enjoy.

The ubiquitous Kate Upton continues to grace our viral pages with the release of this behind-the-scenes video from her recent Skullcandy photoshoot seen here. The shoot itself was for the headphone purveyor’s Take a Supermodel To Work campaign with Kevin Durant and James Harden, pre-trade of course. You will likely see a lot more collaborative efforts between these two as Upton is now an official member of Skullcandy’s Supermodel Crew. Enjoy.

You've heard from designer Leo Chang - now get the Nike KD V lowdown from Kevin Durant himself. In this new clip from Nike Basketball, Durant feeds you a little more of the inside story on his fifth signature shoe, including the family and team-inspired details worked into the design. You can view the video above. Again, the KD V the KD V launches globally on NIKEiD on November 6th, then is fully available beginning December 8th in both the Bright Crimson colorway and Black/Blue colorway. Enjoy.

Celebrated Korean toymaker and artist Coolrain offers a suitable homage to this year’s 2012 Dream Team with two series of action figures. Three particular high-profile and now 2012 gold medal-winning athletes in Kobe Bryant, Kevin Durant, and LeBron James are placed front and center and appropriated through Coolrain’s signature style. Donning the ever iconic Team USA jersey with some realistic details such as neoprene sleeves and signature sneakers, there’s also a series of lifestyle appropriations that were also created as they feature fashion-based NSW attire alongside in a black and white figure format. [See More]

Usually when we post about Kevin Durant it’s a SportsCenter Top 10 play. This time, however, it’s more of a Not Top 10. Team USA took on Great Britain in Manchester, Thursday, as part of a series of exhibition games before the London Olympics. In the first quarter of the game, Kevin Durant drove the lane, as he so often does, and went up for what looked like an easy two point slam, but the ball just didn’t want to go in. Great Britain got the rebound and turned for the fast break when Kobe Bryant stole the ball and threw it back down court to Kevin for what seemed like another easy two points, but once again Kevin couldn’t finish and he ran down court laughing in disbelief.

Think your TV is badass? Sharp wants you to think again. The Japanese electronics company today introduced what it's calling the largest LED TV in the world: the 90-inch Aquas LED TV. Just how big is a 90-inch television? Huge: Four feet tall, eight feet wide, and six feet diagonally. And the 1080p set has a price tag to match. If you want one, you'll have to fork over $11,000. Though, if you have space in your crib for a TV that's wider than Kevin Durant is tall, you probably have the dough to cop one.

You know how they say that great athletes make difficult tasks "look easy"? Well, here's a perfect example of that. Driving to the hoop and slamming home a dunk in the fourth quarter of an NBA Finals game should never look this easy. And yet, Kevin Durant made it look like he was all alone in an empty gym when he drove to the hole against the Miami Heat last night and threw one down over Shane Battier.The Thunder lost 100-96. But, this was definitely a huge win for KD. Enjoy.