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  • TV/FILMS: For Emma Watson and her costars, life in Beverly Hills is nothing short of glamorous. In a newly released poster for The Bling Ring, the former Harry Potter star and her friends enjoy... CLICK TO READ MORE
  • STYLE: Nudie Jeans continues on a path of establishing itself as a major denim player through a new release that pairs organic Pima cotton with traditional Japanese shuttle looms and Italian manufacturing. While environmental footprint wasn’t at the top... CLICK TO READ MORE
  • STYLE: LRG released its video lookbook today to coincide with the recent release of its Summer 2013 collection, entitled “Children of Vision.” The brand chose the high desert of Southern California... CLICK TO READ MORE
  • STYLE: Adopted long ago as the post-modern signature of New York City, Milton Glaser’s iconic 1977 pop-art I Love NY logo is set to make its way to two of Vans‘ most beloved footwear silhouettes... CLICK TO READ MORE
  • RIDES: This isn't your normal mid-model refresh. The 2014 Porsche 911 Turbo ($148,000 and up) is an all-new model, and as such, it's packing some new goodies. Features like a new all-wheel-drive system, active... CLICK TO READ MORE
  • STYLE: As any sneakerhead worth his weight in kicks will attest, maintaining one’s footwear is an ongoing — and sometimes tedious — task. Fortunately for the collector, Jason Markk provides one-stop solutions for today’s consumer with a range of premium goods... CLICK TO READ MORE
  • VIDEOS: Nicki Minaj may be slowing down on the pink wigs, but the hue is clearly still her favorite color. The YMCMB rapper announced today that she has partnered with Beats By Dre for a special edition... CLICK TO READ MORE
  • STYLE: Fusing casual British Trad style with contemporary streetwear aesthetics, English label The Duffer of St. George presents a look at its range of backpacks for Spring/Summer 2013... CLICK TO READ MORE

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The Blueprint Lifestyle Network is the premier publication and website destination for young popular culture and entertainment, with a voice that’s edgy, viciously hilarious, politically aware–and completely unique.

The audience of The Blueprint Magazine is not only sizable (60,000 readers, 20,000 paid circulation) it’s unduplicated. With only a 10% reader overlap with other lifestyle publications, Blueprint is a direct line to an affluent, educated audience you won’t find anywhere else. Here’s why: Each month, we connect on a personal level with young urban professional Americans who are serious about success, style who depend on our expertise, and who recognize that our coverage is about their lives, their challenges, their aspirations.

For our readers, The Blueprint is more than a magazine, it’s a tool for living.

Hailed by GQ, Yahoo! and Ebony Magazine for it's leadership
Theblueprintmagazine.com’s expanded content offerings and social media connectivity now provides readers with an innovative online experience with a uniquely authentic diverse sensibility.

Online Audience

Average Page Views Per Month 3.4 Million
Average Unique Visitors 135,415
Average Ads served per month 5,039,438
Average Page views per visit 40
Average time spent on site 76.5 Minutes    (Source: Alexa, comScore, Google Analytics)
 

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Demographics

Women – 44% Men – 56%
Median Age – 30 21+ – 80%
Median Household Income
$65,905
HHI 60K+ – 53.3% HHI 100K+ – 23.5%
Presence of Children yes = 61% HHLD 3+ = 74.1%  (Source: comScore)
 

Markets

CITIES DAILY VISITORS
Atlanta 8,684
Chicago
4,448
Indianapolis
3,657
Miami
7,635
Las Vegas
6,763
Los Angeles
8,991
New York
9,234
International
18,456   (Sourrce: comScore, Google Analytics)
 

Media Kit | Advertising

Download 2013 Media Kit 2013 (contact us for access code)
Download 2013 Rate Card

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Advertising Inquiries

Corporate Headquarters Atlanta Office
1680 Peachtree St. NW Suite 807
Atlanta, Georgia 30309
(305) 741-5199
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